by ERICA WALKER
March 17, 2017
In today’s modern age, it can be overwhelming trying to navigate the waters known as social media as a business owner. Some may be fortunate enough to be able to employ a person or team who are masters at marketing using various platforms. Many of us are already familiar with using social media such as Facebook and Instagram for entertainment, and to connect with friends and family.
But what if you want to try promoting your business yourself? Where do you begin? We know that blatant advertising isn’t affective these days, you need to be creative and genuine. With a little research and effort on your part, you’ll be on the path to producing meaningful content and getting the attention of potential customers. Here are a few tips to get you started:
- Know what your audience wants.
Let’s say you are on a few platforms and have already started posting. Are there certain posts that garnered more likes and shares than others? It’s important to pay attention to the hashtags and content that have big reach, are trending, but also relevant to what you are trying to promote. Using analytics tools such as Keyhole, Facebook Analytics, Hootsuite, and Buffer are all great ways to track what’s popular and more.
- Set goals.
How do you know that you are succeeding? Setting short-term goals is a good way to track your progress while breaking down your strategies into smaller steps. Perhaps your goal is to gain five new followers every week, or have 50 likes each post. Whatever the case, once you’ve set the idea, you have something more tangible to work towards.
- Consistency and frequency is key.
Ok, so now you know what type of content you want to put out there, how often should you post? There are different opinions about how often, and what time of day works best (you can check out an article about that here). The key is to post regularly and often (just don’t bombard your followers too much). You want to give your audience something to look forward to that piques their interest. Remember the old adage “Out of sight, out of mind.” If you are not consistent, you will be fast forgotten on the
- Be responsive and engaging.
Similar to the real world, people don’t want to just listen to you talk the entire time or have one-sided conversations. They appreciate those that take the time to get to know their audience – ask them questions, get their feedback, share their posts if you thought it was interesting. Others are more likely share your content if you’ve shared theirs. Don’t be afraid to use humor, and let yourself be a little vulnerable. It shows that you are human, and people appreciate that.
It helps to stay current on viral topics and trends, with regards to the industry you are in. Maybe you have some insider knowledge that your audience would find interesting. Sharing that information is a great way provide quality content.